Workshops & Seminars
We
run a number of workshop and seminar programmes to help clients with
specific issues and we have been developing a programme of
events for 2011 and 2012, which can be delivered at the IOD in
Pall Mall, London and at the CIM in Cookham, Berkshire or a venue of your choice. To book click on the Buy Now button below each course outline.
All
our programmes can be tailoured to your needs. We can arrange dates and
venues to suit you and we also we can provide One to One and Team
courses and workshops. Just let us know your requirements and we will
accomodate you. 01628 890130 and/or info@lenton.com
Payments can be made securely through 
After receving your payment we will send you a VAT receipt.
Marketing for Professional Associations and Institutes
This
two day workshop, with the second day set some months
later, provides a guide to help marketers develop their strategic
and operating plan and provides advice on internal
marketing and the execution of the tactical action
plan. It is interactive, with a number of case studies and
will help your staff improve their skills and effectiveness
in your business. Day One covers the planning process and
the tools you will need to complete your plan. Day Two requires that
you present your plans or ideas, concerns, problems and
queries, discuss your issues and update your thinking. You may not have
finished your plan but need help with its completion. The second day is
designed to provide partical and hands on advice.
Course Directors: Professor Malcolm McDonald and Chris Lenton
The programmes cover:
Day One
Day Two
- Marketing Effectiveness Tool
- Difficulties Experienced
- Plan Presentations
- Issues Arising
- Internal Marketing
- Implementation Advice
- Budgets and Marketing Metrics
Price: £1200.00 per delegate inclusive of VAT if you require to just one day it will be £600; please let us know.
Prices for a full corporate day and a customised programme are available on request 01628 890130 and info@lenton.com
Suggested Venue: The Chartered Institute of Marketing, Cookham, Maidenhead, Berkshire, SL6 9QH or another of your choice
Location: http://www.moorhallconferences.com/location/location.html
Should
clients require further advice on any aspect of their
planning one of our specialist consultants will be available to
help just call 01628 890130
,
Effecting Constitutional Change in Professional Associations
Constitutional
change is one of the hardest things to achieve in any Professional
Body. However, as we prepare ourselves to meet the challenges
of the 21st Century, it may become an essential ingredient in our
strategic thinking. This workshop guides delegates through the process
of deciding what change is required, how to get agreement and how
to bring it into effect.
Course Directors: Chris Lenton and Chris Sanders
The programme covers:
Governance/Board/Council Effectiveness - An Assessment
Understanding and Explaining the Reasons for Change
Identifying suitable structures - Constitutional Models
Gaining Board or Council Agreement - Tips and Tactics
Helping those who are disenfranchised
Implementing Change - do's and don'ts
Taking external advice
Review - Does it work? Have your objectives been achieved?
Price £600 inclusive of VAT
Suggested Venue: The Institute of Directors, 116 Pall Mall, London, SW1Y 5ED or another of your choice
Locations: http://www.iodbusiness.com/maps/pallmall.htm
Professional Association Management
This
workshop provides a guide to help new managers, Director Generals
and Chief Executives to understand the methods and techniques of
Professional Association Management. This is particularly designed
for individuals who are new to professional associations,
institutes or membership body management.
Course Directors: Chris Lenton and John Darragh
The programme covers:
Understanding Professional Associations, Institutes and Bodies
Governance Structures
Working with the Officers and elected members
Political Chameleons
Cultural Issues
Strategic Planning
Committees
Commercial Operations
Getting things done
Price £600 inclusive of VAT
Sugested Venue: The Institute of Directors, 116 Pall Mall, London, SW1Y 5ED or another of your choice
Locations: http://www.iodbusiness.com/maps/pallmall.htm
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