Research Papers
"Professional Bodies - The Next Decade"
"Business
and brand value all start from within. This is why we are working
on Professional Bodies looking at "Professional Bodies: The Next Decade"
- A Report for Professional Institutes and Associations'. This ground
breaking review which will be published by the Chartered Institute of
Marketing on 26th April 2012.
We have
researched the challenges that Institutes and Associations will be
facing over the next ten years and looking at specific examples. We
have interviewed the Chief Executives of some 50 major
Professional Bodies between March and December 2011 and got
their insight into the next decade. This report will then be circulated
freely and be available as a download."
"But
it does not stop there, we shall be organising workshops and
benchmarking sessions to help these organisations meet the challenges of
the next decade."
"I know that specialist help for professional bodies, who are challenged in these
tough economic times, is a vital service. During my role
as Chairman of a Chartered Institute, I had
many interactions with professional bodies, I see a need for
support them in this specialist area. For this reason, we have
gathered together a team of the best people, with a wealth of experience in this field, to provide a service we believe is unique."
Chris Lenton DipM, FCIM, FCCA, FCIS, FIoD Chartered Marketer
"The 21st Century Professional Body"
What
does a 21st century Institute, professional body or association look
like? What do young professionals want from their professional body?
Many organisations have their operations and objectives rooted in the
19th century. In some cases this is entirely correct but the
demands of professionals today, their needs and their requirements need
to be fully understood to enable professional organisations to respond
effectively.
We have researched these issues and our report can be found here for downloading: 21st Century Professional Association Final 3.pdf
"Strategic Marketing for Professional Bodies"
This
is a marketing tool designed to help those Board or Council
Members of Professional Associations and Institutes to understand and
improve their marketing and strategic marketing planning in response to
the demands of 21st Century customers and the needs of the professions.
This can be downloaded from this link: Strategic Marketing for Professional Bodies.pdf
"Employee Advocacy - The New Emotional Capital"
A
new ground breaking paper that looks at how and why Senior Mangers
should apply their management and marketing techniques internally as
well as externally. This can be downloaded from this
link: Employee Advocacy The New Emotional Capital - 2011 UK Report 1.pdf
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